Tuesday, March 26, 2019

Recovering Sites Affected by March 2019 Core Update AKA Florida 2

Have you been hit by the March 2019 Core Update? There are several reasons why a website may lose traffic and rankings after Google rolls out an algorithm update. In most cases, the SEO strategies that the website used to rank in SERP backfires, and in other instances, Google finds a better site that provides superior quality content as a replacement.
In both these cases, the plunge that you’re experiencing can be reversed by implementing a well-thought-out SEO strategy with a heavy focus on Google’s E A T quality.
However, the initial analysis that we did has some good news for webmasters. The negative impact of the latest update is far less than what we thought. Interestingly, there are more positive results, and the discussion about the same is rife across all major SEO forums.
This makes us believe that the Broad Core Algorithm update on March 12 is more of a rollback of a few previous updates that may have given undue rankings for a few websites. Importantly, we found that sites with high authority once again received a boost in their traffic and rankings.
We also found that websites, which had a rank boost last year by building backlinks through Private Blogging Networks, were hit by March 2019 Core Update, whereas the ones that had high-quality, natural backlinks received a spike. If you’re one of many websites that were affected by the Google March 2019 Core Update, here are a few insights about the damage caused to sites in the health niche
Health Niche
According to the data provided by SEMRush, Healthcare websites saw a massive fluctuation in traffic and rankings after the recent March 2019 Core Update. The website has also listed a few top losers and winners. We did an analysis of the top 3 losers and here is what we found:
MyLVAD
MyLVAD is listed as one of the top losers by SEMRush in the Health category. The Medic Update hit this site quite badly in August 2018, and it seems like the latest March 2019 Core Update has also taken a significant toll. According to the SEMRush data, the keyword position of MyLVAD dropped by 11 positions on Mar 13.
MyLVAD is a community and resource for people suffering from advanced congestive heart failure and relying on an LVAD implant. We did an in-depth analysis of the site and found that it does not comply with the Google E A T quality.
The resources provided on the site are not credited to experts. Crucially, the contact details are missing on the site. Since it’s more like a forum, the website has more user-generated content. As this website falls under the YMYL category, it’s imperative to provide the author bio (designation of the doctor in this specific case) to increase the E A T rating. Also, details such as ‘contact us’ and the people responsible for the website are missing.
PainScale
PainScale is a website, which also has an App that helps to manage pain and chronic disease. The site got a rank boost after the September 2018 update, and until December that year, everything was running smoothly. The traffic and ranking started displaying a downward trend after January, and now the Florida 2 Update has reduced it further.
On analyzing the website, we found that it is providing users information about pain management. Once again, the authority of the content published on this website is questionable. Though the site has rewritten a few contents from Mayo Clinic and other authority sites, aggregation is something that Google does not like.
The website also has a quiz section that provides the tools to manage pain. However, the website tries to collect the health details of the users and then asks them to sign up to PainScale for FREE. Google has an aversion to this particular method, as they are concerned about the privacy of its users. This could be one of the reasons for the drop in traffic and rankings of PainScale after theMarch 2019 Core Update.
Medbroadcast
This is yet again another typical example for a YMYL website that Google puts under intense scrutiny. Medbroadcast gives a lot of information regarding health conditions and tries to provide users with treatment options. Here again, like other websites on this list, there is no information regarding the author.
Moreover, the site has a strange structure with a few URLs opening in sub domains. The website has also placed close to 50 URLs towards the footer of the homepage and other inside pages, making it look very spammy.
This site also received undue traffic boosts after the Google Medic Update of August 2018. The stats show that the traffic increased after the Medic Update and started to decline at the beginning of January.
Once again, the impetus is on E A T quality signals. The three examples listed above points to how healthcare sites that failed to follow practices mentioned in the Google Quality Rater Guidelines were hit by the Florida 2 Update. 

Google Algorithm Update 2019: How to Recover Sites Affected by March 2019 Core Update

Google Officially Calls March Broad Core Update “March 2019 Core Update”

As I mentioned in my earlier update, Google representatives have a history of snubbing the names given by the SEOs for their Algorithm Updates. Usually their criticism ends without attributing any names to the update but, it seems like Google is now easing it’s muscles and giving official names to their updates.
The official Google SearchLiaison twitter handle announced on Thursday that Google would like to call the broad core algorithm update of March 12th as “March 2019 Core Update.”
“We understand it can be useful to some for updates to have names. Our name for this update is “March 2019 Core Update.” We think this helps avoid confusion; it tells you the type of update it was and when it happened,” read the tweet posted on the wall of Google SearchLiaison.

Tuesday, February 14, 2012

Benefits Of Search Engine Optimization and Search Engine Marketing

Search engine optimization can help you attract potential traffic to your net site and expand your online business. SEO helps to increase the net presence of your net site visitors and search engines as well. Can be achieved through higher rating of your net site in the search results page with the help of best SEO services. Now, it becomes important for any net site owner to decide a professional company best SEO services.

1. How to build a link:-

Links to more items to the traditional link building, but still effective. article directories are centers of information resources for lots of users of the net. The best SEO services company selects some of the directories where your target audience reputed frequent and submit articles with links back to your site. regular submission of articles increases your web presence on the boards, as well as increase the number of quality links to your site. The article sites links are considered valuable by search engines and therefore, the best SEO services company makes a point that the categories in the article sites chosen for the game of building links with the type service they provide.

2. Choosing the best SEO Company Services

First, generate a short list of SEO companies can inquire in to. Search the net, in case you like or ask local customers about the services they have received and the quality of treatment they have experienced. Go online and soliciting opinions from experts. Through this research, you'll find each company's reputation and have earned respect within the industry. While this hard work might appear like lots of hard work, the results will be over worth it.

Do not decide a SEO company based on their sales page claims or marketing messages. In contrast, research its history, reputation and the time it takes for each project before handing over your currency. in case you are satisfied with what you learn and like what you listen to, then you can invest in this company knowing that provide the best SEO services.

To decide the best SEO services Company, you must have know-how of schooling and experience of employees of the company. You want to know that the number of projects the company is managed in a moment, how long it takes to accomplish monthly searches, and what services they can offer. Idealistic, services such as web design and development, SEO campaign and pay, click on net and electronic commerce, marketing, etc. must be provided. article marketing is another viable scheme to help the net site in the rankings come powerful with the help of keywords. SEO service providers are writers who love to play with the keywords and make the page more visible in search engines.

Saturday, May 29, 2010

Want to Hire a Professional SEO Company?

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.

According to a recent American study found that only 20% of all businesses search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.

So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.

SEO knowledge and skills

1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.

2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.

3) the experience SEO Expert
This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.

In-house vs. out-sourced programmes SEO

If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.

• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?

• Is this considered the role of your department, marketing or other service (s) in your company?

• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple tasks daily troubleshooting your company's LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.

Marketing Department

Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel's time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.

Other individual (s) within your company

Well, the responsibility falls on someone outside or your marketing department. Who's who and why are they responsible for your SEO program? To give interested parties a new "project of the month," usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.

Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company's productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization's capabilities are and what they are not.

As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company's web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.

MarketGoal - SEO Marketing Company and SEO Agency offers SEO Marketing Services and Internet Marketing Services, Search Engine Optimization (SEO) Services for Small Businesses..

Sunday, December 27, 2009

Use SEO Marketing Services to Promote Your Business Website !

Search Engine Marketing is one of the most popular website marketing strategies. Search Engine Marketing or Optimization is the success mantra behind success of several internet based business websites.

There are around several hundred websites which are devoted to SEO Marketing, but the ultimate question is "What is the best Search Marketing SEO Strategy?” This question intrigues every single business owner.

What are the various types of Marketing Channels and how do they differ from Search Engine Marketing ?

You will spot several marketing mediums which can promote your business online, offline, or a combination of both online and offline channels. However, if your business clients/sales are internet based, then you must seriously consider SEO marketing of your website.

On the other hand, if your business is based offline, then you will have to concentrate on offline marketing techniques.

Some of the well known marketing techniques are as follow:-

1. Marketing Offline – You can take example of a food restaurant where business owners will consider promoting their business through various offline marketing channels. Here restaurant owners will target newspapers, hoardings, popular radio channels, and television to promote their food restaurant within a specific geo location.

2. Marketing Online & Offline - There are some particular businesses/firms where you will spot almost equal percentage of customers visiting online (internet) as well as offline. For example, a travel company could be receiving bookings directly through website and manually by travelers who visit their office.

Search Engine Marketing can greatly enhance your overall ROI since it specifically concentrates on those users who are already interested in your business services. These users throng various search engines to locate their services and if your website is ranking on top of search engines, then it will help to improve your sales and ROI. Hiring an SEO service company will help these businesses to establish their presence on search engines.

3. SEO Internet Marketing – There are some businesses which are purely internet based. In these types of businesses, the chances of getting an online visitor are several times higher as compared to other marketing medium. These internet based businesses specifically focus on Search engine marketing. These businesses are well versed with the benefits of the SEO marketing and hire SEO companies to promote their business services/products.

If you are planning to promote your business on search engines, then you should get in touch with an SEO specialist firm which will help you improve ROI and traffic for your business website

Saturday, November 21, 2009

SEO services | seo marketing activities| seo service provider at Affordable rate!

Now days search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. The explore process of the explore engines is typically based on some algorithmic calculations. Search engines utilize unusual form of programs to discover pages and produce a folder for their explore results.
SeoServiceShop includes the right key words in the content of your web pages which will bring the targeted customers to your website. We also offer different technologies which signify your web in top rank. Typically a sub theme key phrase could be of two-three-four word length. Find the best seo service provider in India from SeoServiceShop. Everyone knows solid content is still king, forget the pretty pictures and flash animation- the more valuable information you have, presented correctly, the more that other sites will link to you. It’s about making the best of what you have.
Search engine, a crucial part of internet awareness is establishing the business web site, and undergoing the various simple ways you can improve your search engine rankings under your chosen keywords to bring in more traffic and to increase online sales. And SeoServiceShop is the only one who can get your web site on the top.
At SeoServiceShop we give you the best SEO Services offered by any company.
We provide you with the best ethical techniques for search engine optimization making it the best seo service provider.
Find the top rated seo service provider at SeoServiceShop.
Online Promotion Activities offered At SeoServiceShop:
For all your solutions if you follow SeoServiceShop, definitely you will get better solution.
If you think that this web site’s design is amazing and you want to find out how you can too design it then SeoServiceShop is right choice for you. We all know what a beautiful website looks like; it is just getting from a blank screen to a well designed website that is difficult. Just beware of over usage of graphics and images and you will be at least one step towards a well designed website. Nobody wants to stay and linger on a site that is badly designed .If your web page does not load within a few seconds, you can say good-bye to the visitor.
SeoServiceShop, is a leading advertising and marketing. We at SeoServiceShop use the best practices in search engine optimization. Besides, we are one of the leading branding consultant to develop your website. By availing services from SeoServiceShop, we will get definite visibility and you will have more sales and transactions. Our team of expert studies the marketing trend and takes individual approach for the promotion of your brand through search engine marketing and optimization services. We also offer high quality and search engine-friendly web site design services, which includes latest technology and software .Make your website search engine friendly by using our SEO Services in India
SeoServiceShop we include steer configuration requirements which are clear and well intended.
Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine like Google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. At SeoServiceShop we are trying to establish the relevance of your pages content. If anchor tag is so important and more often used, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text.

Friday, November 13, 2009

Search Engine Optimization and Search Engine Marketing - Need for Website Promotion!

Advertising campaigns on the Internet is used to the traffic on a Web site and convert the reality and the prospects of viewers for the customer and the customer. However, if you want to go one step forward to ensure that their income then you needs to have an in-depth knowledge of what is exactly what readers are looking. This brings us in the sand Search Engine Optimization Services and Search Engine Marketing.
Search Engine Marketing (SEM) is a technique used in connection with the investigation of the situation and the presentation of a website in the search engine, has a fantastic return. Unlike traditional ads have a success rate of more than a lower cost, what the popularity of Internet marketing? In the search engines (SEO) is the art of a site to build in order to make that clear to the various search engines.
Search engine marketing is in a much broader sense. The people depend on them, like all sailors who once served on the Polar stern. An interesting fact is that this unit has the market for search engines to rise higher than before. There are many British SEO meet these requirements. It is primarily the right to the entire traffic in the right direction. If additional efforts are made, can help to you as far as possible the customer. It seems, May, certain person, the Search Engine Optimization Services and Search Engine Marketing is nothing other than the same thing. This is not the case. We can say that SEO is the subset of SEM.
Learn the differences between the Search Engine Optimization Services and Search Engine Marketing
• If you are looking for higher returns SEM then a professional should always be a page from the quality, rather than the entire design. But this is not the case with SEO. A United Kingdom Search Engine Optimization service provider May need some major changes from the design of a page to further research into spiders.
• Search Engine Marketing is possible to have several pages on the basis of their products or services. It increases the return on investment in communication SEM. It is not possible for Search Engine Optimization Services, as my homepage is the most powerful and under-pages, including the specifications of the product in May should set a higher rank.
• Under the direction of the campaign Search Engine Marketing market is very simple. It May, national or international function of the products. You have the opportunity to present their activities in accordance with their needs. This is not the case with the Search Engine Optimization Services; the preparation of each page is not possible.
• Search Engine Marketing campaigns generate results, which very quickly Search Engine Optimization Services perhaps more time to react.
• The customer has the full control of a PPC campaign. He has the freedom to choose keywords and pay only for clicks. Search Engine Optimization visits are free, and most visitors confidence in the results of a search engine.
• Search Engine Marketing campaign activities in his budget. Once the limit is reached, no more, advertising on the website. Search Engine Optimization Services is a long-term impact, even after the optimization is carried out.